She Means Business: Supporting Women

Meet the Women behind SMB

Kim Baldwin

Founder of 'Tax Fairies' from  By Nature Consulting

I began my career with HMRC and later worked in industry accounting before starting my own tax business while raising my three children. Life then took me in new directions and I spent several years running a clothing company, travelling across the UK and Europe, and organising fashion shows and events. Although I loved the creativity, I eventually found my way back to tax and accounting, becoming a financial director of a large company before restarting my own practice, Tax Fairies.

I have always believed in staying positive and finding a way forward. My wonderful grandma’s words, “There is no such word as can’t,” have shaped how I work and how I support others.



She Means Business was created with Sue to help women who want to return to work, change direction or start something of their own. Sue supports emotional wellbeing and confidence, and I guide women through the practical side of things, from setting up as self employed to understanding tax, pensions, expenses and compliance. Together, we make the process clear, manageable and far less overwhelming, so you can take the next step with confidence and support.

Sue Hedley

Managing Director, Confidence First Coaching

I was once that professional woman, struggling daily with stress at work. Weekends offered no relief—I couldn’t switch off. I worked harder and faster, yet it felt like I was stuck in the same place. Eventually, I realised I was heading for burnout and would make myself ill if I didn’t change something.

Stress became the wake-up call I needed to turn my life around. Life coaching helped me do just that. It gave me the tools to rebuild my confidence and take control of my life. The transformation was so profound that I retrained to help other women who find themselves in the same position.

Now, I work with women who are ready to focus on themselves—moving away from stress, anxiety, and burnout, and instead building a more fulfilling, confident life. Women who, like me, want to feel happier and more empowered than ever before.

I know first hand how it feels to be overwhelmed and stuck, and I simply can’t bear the thought of anyone else going through that.

I’m passionate about helping women realise that it’s possible to create a better, brighter life.

Services can be combined to suit your business and personal goals and can be accessed at any time.